Cosmetic Bottle Packaging Design Trends 2021

Cosmetic bottle packaging has always been playing an important role. Over the years, cosmetic bottle packaging has become more and more diversified. There is a variety of cosmetic bottle packaging, like metal, alumina, acrylic, plastic and glass. Various cosmetic bottle packaging abundant the market.

In the packaging market, cosmetic bottle packaging always has a higher profit, which can not be compared by the other kind of packaging. Therefore, more and more enterprises pour into the cosmetic bottle packaging market, which also intensified the competition of cosmetic bottle packaging market.

In the past, in the cosmetic bottle market, as the competition is relatively small, the packaging of reasonable design can have a better market with the increasing market competition. But nowadays, with the intensification of market competition, it requires that the cosmetic bottle packaging has a better promotion from all aspects, from the quality the style. Only in this way can the manufactures win more and more orders in the market. Hence, now manufacturers are facing more tests in the market of cosmetic bottle, from design to production.

For cosmetic bottle packaging, most of the time, whether the appearance of it is high grade or not come first. Therefore, in the packaging of cosmetic bottle, many times the high end packaging like metal and glass are used regardless of the cost. It can be sure that, this kind of packaging does have a good presentation on the cosmetic counter and have a limited benefit to the grade and appearance of cosmetics.

Observing the packaging trend in recent years, we can find that it is tending to be simple and plain from the original high-end and beautiful style. This kind of changing tendency is beginning to be popular throughout the field of cosmetics. 

The first reason is the changing of ethos. People in the past pay attention to the luxury of high-end appearance, thinking that it can show their temperament and grade. Now environmentally friendly green sustainable packaging is deeply rooted. Secondly, young consumers of cosmetic bottle packaging are more likely to pursuit personalization. Luxury feeling packaging in the past means old-fashion and outdated under the wave of rebellious. Cosmetic bottle packaging have to cater to the new consumers. Finally, the rise of e-commerce sales of cosmetics makes them pay more attention to the inside instead of relying on the external construction of counter light in the past.